Watch this compelling video on the impact of Customer Experience by the President and Founder of CSM Research, Frank Sanders.

  • January 4, 2018Research is fairly simple and direct—it can be broken down into three main questions; What do you want to know?  Who has that information? How should you get it?  While brainstorming these questions, your research objective, sample and methodological approach will naturally be determined.  Still, there are so many options to achieve the […]

  • November 7, 2017I read an interesting quote the other day from a gentleman who was extremely honest about the bias in research in which he essentially indicated that the margin of error for survey research was infinite, it made me stop and think.  As a research professional, that really flew in the face of everything […]

  • A properly structured research study of sales win/loss and lost/current customers has a very high ROI as it provides highly actionable insights and information about the performance of your sales process and your value delivery.

  • Capturing the Voice of the Employee is essential to any organization that wants to maximize employee engagement and ensure employees are highly motivated and productive.

  • Capturing the Voice of the Customer (VOC) is essential to any organization that wants to enhance the customer experience, increase revenue, and maximize growth.